Privacy Policy

This Privacy Policy explains how Heat Pump Guide UK collects, uses and protects your information when you use this website.

Last updated: May 2026

Who We Are

This website, Heat Pump Guide UK, is operated by David Tooth, a UK-based website providing independent information about heat pumps, costs, running costs and government grants.

If you have any questions about this policy, you can contact us via the website Contact page.

What Information We Collect

We may collect and process the following types of information:

  • Basic usage data (such as pages visited, time on site and interactions)
  • Device and browser information (such as device type, operating system and browser)
  • Anonymous analytics data to help improve the website

We do not collect personally identifiable information unless you choose to provide it (for example, by contacting us directly).

How We Use Your Information

We use information collected to:

  • Improve website performance and user experience
  • Understand how visitors use the site
  • Monitor traffic and popular pages
  • Ensure the website functions correctly

We do not sell your personal data to third parties.

Cookies

This website uses cookies to improve your experience.

Cookies are small text files stored on your device that help us understand how visitors use the site. These may include:

  • Analytics cookies (e.g. Google Analytics) to track website usage
  • Functional cookies to improve performance and usability

You can control or disable cookies through your browser settings.

Cookie Policy

This website uses cookies to improve your browsing experience and understand how visitors use the site.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information to site owners.

How We Use Cookies

  • To analyse website traffic and usage (e.g. via Google Analytics)
  • To improve site performance and user experience
  • To understand which pages and content are most useful

Managing Cookies

You can control or disable cookies through your browser settings. Most browsers allow you to block or delete cookies if you prefer.

When you first visit this website, you may be asked to consent to the use of cookies via a cookie banner.

Affiliate Links

Some pages on this website contain affiliate links. This means we may earn a commission if you click a link and make a purchase.

These links do not affect the price you pay and are used to help support the running of the website.

We aim to recommend products and services based on relevance and usefulness, not purely on commission.

Third-Party Services

We may use trusted third-party services to operate and improve the website, including:

  • Google Analytics (to understand website usage)
  • Affiliate platforms such as Amazon Associates

These third parties may collect data in accordance with their own privacy policies.

Data Security

We take reasonable steps to protect your data and ensure the website is secure. However, no method of transmission over the internet is completely secure.

Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data where applicable
  • Object to certain types of data processing

If you wish to exercise any of these rights, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this Privacy Policy, you can contact using the form on our Contact page.