Privacy Policy

Last updated: September 2026

This Privacy Policy explains how Heat Pump Guide UK collects, uses, stores and shares personal information when you use this website, contact us, interact with our content or submit an installer enquiry.

Who We Are

Heat Pump Guide UK is operated by David Tooth and provides independent UK information about heat pumps, heating systems, cooling, costs, grants, products and related technologies.

For the purposes of UK data protection law, Heat Pump Guide UK is responsible for the personal information it collects directly through this website.

If you have a question about this Privacy Policy or want to exercise your data protection rights, please contact us using the Heat Pump Guide UK contact page.

Information We May Collect

The information we collect depends on how you use the website.

Website usage information

We may collect information about how visitors use Heat Pump Guide UK, including:

  • Pages visited
  • Approximate traffic source
  • Device and browser type
  • Operating system
  • Interactions with pages and buttons
  • General analytics and performance information

Where required, analytics and similar technologies are controlled through our cookie-consent system.

Information you provide directly

If you contact Heat Pump Guide UK, we may receive information such as your name, email address and the contents of your message.

Installer enquiry information

If you choose to use an installer-matching or installer-enquiry service available through Heat Pump Guide UK, we may collect information including:

  • First name and last name
  • Email address
  • Telephone number
  • Full postcode
  • Type of heating or heat-pump work required
  • Project description
  • Indicative budget
  • Preferred project timing
  • Consent records and timestamps
  • The page or call-to-action through which the enquiry was submitted
  • Technical information required to prevent duplicate or fraudulent submissions

We ask users not to include unnecessary sensitive personal information in project descriptions.

How Installer Matching Works

Heat Pump Guide UK may provide an optional installer-matching service for readers who choose to submit an enquiry.

For certain domestic installer enquiries, Heat Pump Guide UK works with MyJobQuote, operated by ICM Enterprises (UK) Limited.

When you choose to submit an eligible enquiry to MyJobQuote, the information entered into the installer form may be securely transferred to MyJobQuote so that they can provide their matching service and, where appropriate, share the enquiry with relevant tradespeople.

MyJobQuote states that homeowner details may be passed to a maximum of three tradespeople in connection with a submitted job. citeturn386370search3

Before information is submitted to MyJobQuote, you will be shown relevant information about the transfer and asked to agree to the applicable MyJobQuote terms and privacy policy.

Heat Pump Guide UK may receive commission from MyJobQuote where an eligible enquiry is successfully monetised. This does not increase the price paid by the homeowner.

Submitting an installer enquiry is optional. Reading Heat Pump Guide UK does not require you to submit an enquiry or use an installer-matching service.

Why We Process Installer Enquiry Information

We use installer-enquiry information to:

  • Receive and process the enquiry you have chosen to submit
  • Determine whether the enquiry is eligible for a selected installer-matching partner
  • Transfer eligible enquiries to the partner you have agreed to use
  • Prevent accidental duplicate submissions
  • Maintain evidence of consent and data sharing
  • Investigate technical delivery failures
  • Reconcile enquiry status and affiliate commission
  • Understand which pages and services generate useful enquiries
  • Improve the installer-enquiry service

We do not send the same MyJobQuote-routed enquiry to another lead buyer where doing so would conflict with the terms governing that introduction.

Our Lawful Basis for Processing

The lawful basis used depends on the activity involved.

Where you actively request an installer-matching service, we process the information you provide in order to take the steps you have requested and to provide that service.

Where a partner requires specific agreement to its terms or privacy policy, we obtain that agreement before transferring the enquiry.

We may also rely on legitimate interests for limited administrative, security, fraud-prevention, reporting and service-improvement activities where those interests are not overridden by your rights and interests.

Where consent is required for optional analytics, marketing or similar technologies, we seek that consent separately.

Who We Share Personal Information With

We only share personal information where there is a legitimate and lawful reason to do so.

This may include:

  • MyJobQuote / ICM Enterprises (UK) Limited where you choose to submit an eligible installer enquiry through their matching service
  • Relevant tradespeople where information is subsequently shared by an installer-matching partner as part of the service you requested
  • Website hosting, security, email and technical service providers where necessary to operate the website
  • Analytics providers where permitted through our cookie and privacy settings
  • Professional advisers or authorities where disclosure is legally required

ICO guidance states that organisations sharing personal data should tell people who their information is being shared with and why. citeturn386370search8turn386370search11

How Long We Keep Installer Enquiries

Personal information submitted through the Heat Pump Guide UK installer-enquiry system is normally retained for up to 12 months from the date of submission.

This period allows us to manage enquiries, investigate delivery issues, maintain consent and compliance records, reconcile partner status and commission, and administer the service.

After the retention period, identifying information is deleted or anonymised where it is no longer required.

We may retain non-identifying commercial and statistical information for longer, such as:

  • Enquiry reference number
  • Service category
  • Source page
  • Partner used
  • Submission status
  • Commission or commercial outcome
  • Aggregated reporting information

ICO guidance does not prescribe one universal retention period, but organisations should be able to justify how long identifiable information is retained and should anonymise information when identification is no longer required. citeturn386370search14

Duplicate and Fraud Prevention

We use technical measures to reduce duplicate, accidental or abusive installer submissions.

This may include creating a non-readable technical fingerprint from selected information supplied with an enquiry. This is used for duplicate and suppression checking and is not intended to recreate the original information.

These safeguards help prevent the same enquiry being submitted repeatedly to a partner and help protect both users and the service from misuse.

Analytics

Heat Pump Guide UK uses analytics to understand how the website is used and which content is useful to readers.

Analytics events relating to installer forms may include events such as:

  • Opening an installer form
  • Progress through form stages
  • Successful or unsuccessful submission
  • The page from which the form was opened

We do not intentionally send names, email addresses, telephone numbers or full postcodes to Google Analytics.

Cookies

Heat Pump Guide UK uses cookies and similar technologies for website functionality, analytics and other permitted purposes.

Where consent is legally required, non-essential cookies are controlled through our cookie-consent system.

You can change or withdraw your cookie preferences using the controls provided on the website.

Affiliate Links and Commercial Relationships

Heat Pump Guide UK may generate revenue through affiliate links, installer-enquiry partnerships, advertising, sponsored content and selected commercial collaborations.

Where an affiliate arrangement applies, Heat Pump Guide UK may receive a commission if a reader takes an eligible action, such as making a purchase or submitting a qualifying enquiry.

Commercial relationships do not automatically determine Heat Pump Guide UK’s independent editorial conclusions, product rankings or recommendations. See our Editorial Policy for more information.

Third-Party Services

Services used in connection with Heat Pump Guide UK may include:

  • Google Analytics
  • Google Tag Manager
  • Amazon Associates
  • AWIN and other affiliate networks
  • MyJobQuote
  • Hostinger hosting and email services
  • Cloudflare Turnstile or similar anti-spam/security tools where enabled

These organisations may process information under their own privacy policies where they act as independent controllers.

Data Security

We take reasonable technical and organisational steps to protect personal information against unauthorised access, alteration, disclosure or loss.

Measures may include secure HTTPS connections, restricted WordPress administration access, server-side validation, duplicate controls, anti-spam protection, access controls and routine website backups.

No internet service can guarantee absolute security, but we aim to keep the amount of personal information retained to what is reasonably necessary for the purpose for which it was collected.

Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

  • The right to be informed about how your personal information is used
  • The right to access personal information held about you
  • The right to have inaccurate information corrected
  • The right to request erasure in certain circumstances
  • The right to restrict processing in certain circumstances
  • The right to object to certain processing
  • The right to data portability where applicable
  • Rights relating to certain automated decision-making

The ICO provides further information about individual data protection rights. citeturn386370search7turn386370search17

If your information has already been transferred to an independent partner such as MyJobQuote, you may also need to exercise certain rights directly with that organisation. Where appropriate, we will assist with requests relating to information we have shared.

International Data Transfers

Some website or technology providers may process information outside the United Kingdom.

Where this occurs, we expect appropriate legal safeguards to be used where required by UK data protection law.

Children

Heat Pump Guide UK is intended for adults researching heating and property-related decisions. The installer-enquiry service is not intended for children.

Complaints

If you have concerns about how Heat Pump Guide UK handles your personal information, please contact us first so we can investigate.

You also have the right to raise a concern with the UK Information Commissioner’s Office.

Changes to This Policy

We may update this Privacy Policy as the website, our services, technology providers or legal requirements change.

The latest version will always be published on this page with an updated revision date.

Contact

For privacy questions or requests concerning personal information held by Heat Pump Guide UK, please use our Contact page.