Work With Heat Pump Guide UK
Heat Pump Guide UK is an independent UK research and information platform covering residential, commercial and industrial heat pumps, heating technology and low-carbon heating.
We work with relevant manufacturers, technology providers, engineers, researchers, industry specialists, PR agencies and other organisations where their expertise, data, products or projects can add genuine value to our coverage.
We also consider selected commercial partnerships where there is a strong fit with the site, provided they remain consistent with our Editorial Policy.
Why Work With Heat Pump Guide UK?
Heat Pump Guide UK publishes practical, evidence-led content designed to help readers understand increasingly complex heating technologies and make better-informed decisions.
Our audience includes homeowners researching domestic heat pumps alongside businesses, property teams, consultants, specifiers and industry readers investigating larger commercial and industrial systems.
We are particularly interested in collaborations that give us access to useful information that would otherwise be difficult to obtain, such as:
- Original technical insight
- Real UK project data
- Measured system performance
- Access to engineers and subject specialists
- Product and technology developments
- Detailed case studies
- Useful datasets or research
Useful information comes first
The strongest collaborations are those where commercial value and reader value overlap. If an organisation can provide genuine expertise, evidence, access or insight, there is a much stronger basis for useful coverage.
Original Research & AI Search Visibility
Heat Pump Guide UK does more than publish practical heating guides. We also analyse UK search behaviour and first-party AI search visibility to understand which topics, questions and content formats are being surfaced across emerging search experiences.
Our UK Heat Pump Search Trends & AI Visibility Report 2026 combines analysis of 709 unique UK heat-pump-related search terms with first-party data from both Google Search Console and Bing Webmaster Tools.
Heat Pump Guide UK Across AI Search
Over the periods analysed, Heat Pump Guide UK recorded 9,290 impressions in Google’s generative AI search features, including AI Overviews and AI Mode, alongside approximately 5,400 citations within Microsoft’s supported AI experiences.
The Google data also shows that practical decision-making content is being surfaced particularly strongly, including product comparisons, property-specific heat-pump costs, smart-heating guidance and common home-heating problems.
Google impressions and Microsoft citations are different metrics and are reported separately. Together, however, they provide first-party evidence that Heat Pump Guide UK content is being discovered and referenced across both major search ecosystems.
For manufacturers, PR agencies, researchers and industry organisations, this creates opportunities to contribute credible expertise, technical insight and data to content designed for both conventional search and emerging AI discovery.
Ways to Work With Us
We consider both editorial contributions and paid commercial collaborations where they are relevant to Heat Pump Guide UK’s audience and subject matter.
Expert Commentary
Engineers, manufacturers, researchers and industry specialists can contribute technical insight to existing or planned guides where first-hand expertise improves the accuracy or depth of the content.
UK Case Studies
Residential, commercial and industrial projects may be considered where there is enough information to explain the design decisions, technology used and real-world outcome.
Product & Technology Briefings
We welcome meaningful information about new heat pumps, controls, refrigerants, commercial systems and other relevant technology developments.
Sponsored Content
Selected paid features and commercially supported content may be considered where the subject is genuinely useful to our readers and the commercial relationship can be disclosed clearly.
Product Access & Research
Manufacturers and suppliers can provide technical documentation, product access, demonstrations or other resources that may support future research or comparison content.
Longer-Term Partnerships
We are open to broader partnerships with organisations that can contribute useful expertise, data, technology access, research or repeat commercial opportunities over time.
We are also interested in relevant data, technical expertise and research collaborations that can contribute to future Heat Pump Guide UK industry analysis and original research.
Editorial Contributions vs Commercial Partnerships
Not every useful contribution needs to be paid, and not every commercial opportunity is treated as independent editorial.
We separate the two clearly.
Editorial Contributions
Expert commentary, technical clarification, useful project data or specialist evidence may be incorporated into independent editorial content where it genuinely improves a guide.
Commercial Partnerships
Paid collaborations may include sponsored features, commercially supported research or other agreed content opportunities where there is a genuine fit with the site’s audience.
Providing free editorial input does not create an entitlement to promotion, backlinks, product inclusion or future commercial exposure.
Likewise, payment for a commercial collaboration does not buy a favourable independent ranking, recommendation or conclusion elsewhere on Heat Pump Guide UK.
All collaborations are subject to our Editorial Policy.
Commercial & Industrial Heat Pump Coverage
Heat Pump Guide UK began primarily as a homeowner resource, but our research has expanded significantly into commercial and industrial heat pumps.
Current specialist coverage includes:
- Commercial heat pumps
- Commercial air source heat pumps
- Commercial heat pump costs and running costs
- Commercial heat pump installation and project considerations
- Commercial heat pump manufacturers
- Industrial heat pumps and process heat
- R290 and natural-refrigerant heat pumps
- High-temperature heat-pump technology
We are particularly interested in organisations that can help improve the quality of this coverage through credible UK case studies, project data, technical specialists and real operating evidence.
What Makes a Strong Case Study?
A press release saying that a heat pump has been installed is rarely enough on its own.
The most useful projects explain why a system was selected, how it was designed and what happened after installation.
Where available, useful information includes:
- Building or application type
- Previous heating system
- Heating, cooling or hot-water requirement
- Heat-pump capacity and system configuration
- Design and operating flow temperatures
- Refrigerant
- Cascade or modular arrangements
- Integration with existing systems
- BMS or controls integration
- Measured energy consumption
- Measured efficiency or performance data
- Project objectives and design constraints
- Commissioning experience
- Lessons identified after installation
Technical documentation, measured results and access to people directly involved in a project are considerably more useful to our research than promotional copy alone.
Manufacturers & Technology Providers
If you represent a heat-pump manufacturer, component supplier, controls company, heating technology business or other relevant organisation, you are welcome to introduce products, research, projects or technical specialists to Heat Pump Guide UK.
Particularly useful approaches include:
- Access to current technical documentation
- Advance information about meaningful product developments
- Introductions to engineers and technical specialists
- Detailed UK case studies
- Measured performance data
- Factory, demonstration or project access where relevant
- Technical briefings on developing technologies
Sending information does not guarantee publication or inclusion in an independent comparison. Relevant information may instead inform future articles, updates or research.
PR & Communications Agencies
We welcome relevant approaches from agencies representing organisations within the heat-pump, HVAC, energy and building-services sectors.
To help us assess an opportunity quickly, please include:
- The client or organisation you represent
- The subject you would like us to consider
- Why it is relevant to Heat Pump Guide UK readers
- Whether UK-specific technical information is available
- Whether an engineer or subject specialist can contribute
- Whether project or performance data is available
- Whether the proposal is editorial, commercial or potentially both
This helps us distinguish useful editorial opportunities from commercial proposals and avoids unnecessary back-and-forth.
Please be clear about commercial intent
If an approach includes a budget, sponsored placement, guaranteed link requirement or other commercial expectation, please make that clear at the outset so we can assess it appropriately.
Commercial Partnerships
Heat Pump Guide UK considers selected paid collaborations with relevant organisations where there is a strong editorial and audience fit.
Potential commercial projects may include:
- Sponsored editorial features
- Commercially supported technical explainers
- Case-study features
- Brand or technology profiles
- Research-led content partnerships
- Multi-article or longer-term partnerships
- Other bespoke opportunities where there is clear reader value
Commercial proposals are considered individually based on subject relevance, the amount of research or editorial work required, the value of the opportunity and the level of commercial involvement.
We do not publish a standard rate card publicly, but agencies and organisations with a genuine commercial proposal are welcome to provide a brief and budget for consideration.
What Commercial Partners Can — and Cannot — Buy
A commercial partner can fund an agreed project, contribute expertise, provide access to useful information and receive agreed exposure within that collaboration.
They cannot buy Heat Pump Guide UK’s independent opinion.
Commercial payment does not provide a right to:
- Purchase a position within an independent ranking
- Guarantee a favourable recommendation
- Require misleading or unsupported claims
- Control unrelated editorial coverage
- Remove legitimate limitations or context
- Purchase undisclosed paid links
These boundaries protect the site’s usefulness to readers and preserve the value of Heat Pump Guide UK’s independent coverage for partners as well.
Links & Commercial Disclosure
Commercial relationships are disclosed where appropriate so readers can understand when content has been paid for or materially supported by a commercial organisation.
Paid outbound links are also handled in accordance with our editorial standards and applicable search-engine guidance.
We do not offer paid links presented as independent editorial endorsements.
For more detail on sponsored content, affiliate relationships, product access, independent rankings and commercial influence, please read our Editorial Policy.
What We Are Particularly Interested In
Current areas of particular interest include:
- Commercial air source heat-pump projects
- Industrial and process heat pumps
- Natural refrigerants including R290 and R744/CO₂
- High-temperature heat-pump applications
- Commercial hot-water systems
- Cascade and modular heat-pump installations
- Heat pumps in schools, hotels, healthcare and other commercial buildings
- Measured UK heat-pump performance data
- Heat-pump controls and BMS integration
- Heat recovery and simultaneous heating/cooling applications
- New UK product launches and technology developments
- Detailed residential case studies with meaningful performance data
This list is not exhaustive. A strong idea supported by useful evidence or expertise is more important than fitting into a particular category.
What Is Less Likely to Be a Fit?
We are less likely to pursue approaches that offer limited value to Heat Pump Guide UK readers.
Examples include:
- Generic press releases with little technical or UK relevance
- Requests for guaranteed positive reviews
- Paid-link-only proposals
- Guest articles written primarily to obtain a backlink
- Claims that cannot be supported with appropriate evidence
- Topics unrelated to heating, heat pumps, HVAC, energy or relevant building technology
- Installer lead-generation or quotation partnerships
This helps us keep the site’s commercial activity aligned with the purpose of the wider publication.
Have a Relevant Opportunity?
If you represent a manufacturer, supplier, technology company, researcher, industry organisation or agency and have a relevant contribution or commercial proposal, we’d be interested to hear from you.
Please tell us who you represent, what you are proposing, whether the opportunity is editorial or commercial and what useful information, expertise or evidence you can provide.
